A clear glass bottle of red wine with a cork, labeled 2024 Ayay! by Broc Cellars. The white label shows AVAY! above a black and white artichoke illustration, set against a plain light background.
A person in a pinkish jacket pours 2023 Ayay! by Broc Cellars into a small glass. The green, blurred background suggests an outdoor setting, adding to the elegance of this coferment experience.
A bottle of 2024 Ayay! wine from Broc Cellars with a white label featuring AYAY! in bold above a symmetrical black and white botanical illustration, set against a plain, light background.
A clear glass bottle of 2024 Ayay! red wine from Broc Cellars, sealed with a cork and featuring a white label with black text, stands upright against a plain white background.
A bottle of Broc Cellars 2024 Ayay! wine with a white label featuring AYAY! in bold and a black plant design, photographed on a light background with a shadow—showcasing Trebbiano from Fox Hill Vineyard.
A clear glass bottle of red wine with a cork, labeled 2024 Ayay! by Broc Cellars. The white label shows AVAY! above a black and white artichoke illustration, set against a plain light background.
A person in a pinkish jacket pours 2023 Ayay! by Broc Cellars into a small glass. The green, blurred background suggests an outdoor setting, adding to the elegance of this coferment experience.
A bottle of 2024 Ayay! wine from Broc Cellars with a white label featuring AYAY! in bold above a symmetrical black and white botanical illustration, set against a plain, light background.
A clear glass bottle of 2024 Ayay! red wine from Broc Cellars, sealed with a cork and featuring a white label with black text, stands upright against a plain white background.
A bottle of Broc Cellars 2024 Ayay! wine with a white label featuring AYAY! in bold and a black plant design, photographed on a light background with a shadow—showcasing Trebbiano from Fox Hill Vineyard.

2024 Ayay!

$ 32.00 Save $ -32.00
481 in stock

THE STORY: This wine is a fun coferment that drinks like adult Kool-Aid. It’s easy and thirst-quenching for any time you want a refreshing chilled red. Coferments are combinations of multiple grapes that ferment together. Here we have Trebbiano (white grapes from Fox Hill) that were pressed as whole clusters to ferment together with Montepulciano left as whole clusters on their stems in an open top stainless tank for a week. We then pressed the fermented wine to develop and age in concrete for 7 months. It’s fun. It’s fresh. And it will go down easy.

FUN FACT: The wine is inspired by the cover of the song “Cuccurucucu” by Franco Battiato, an Italian composer and pop singer. There is a verse where he belts out “Ayay! Ayay! Ayay! ”and it embodies the fun energy this wine has.

TASTING NOTES: Fresh strawberry, cherry, fruit punch and orange peel.

VARIETIES: 80% Montepulciano, 20% Trebbiano LOCATION: Fox Hill Vineyard - Mendocino

FARMING PRACTICES: CCOF Certified

ALCOHOL: 11%

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