A corked bottle of 2025 Ayay! red wine from Broc Cellars rests on a light wood table. Its label shows thistle-like flowers. Set against vertical wooden planks—this elegant vintage is Coming Soon.
A bottle of 2025 Ayay! red wine from Broc Cellars sits on a light wooden table beside a filled glass, with a wooden wall behind. Coming soon—experience the Broc Cellars taste that&
A person in a pinkish jacket pours 2023 Ayay! by Broc Cellars into a small glass. The green, blurred background suggests an outdoor setting, adding to the elegance of this coferment experience.

2025 Ayay!

Regular price$ 32.00
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THE STORY: A fun Fox Hill Vineyard blend that drinks like an adult punch. Easy and thirst-quenching, this is a refreshing red that you can also serve slightly cool. The Montepulciano was destemmed and given a short maceration, then foot treaded and left on the skins for three days with daily punch downs before being gently pressed. Then the light red was blended with whole cluster, gently pressed Vermentino to bring brightness, freshness, and lift while keeping the playful Ayay! style we love. The blend was then fermented and aged in concrete for eight months, preserving its vibrant fruit, energy, and lively character. It’s fun. It’s fresh. Chill it down and it won’t last long.

FUN FACT: The wine is inspired by the song Cuccurucucu by Franco Battiato, an Italian composer and pop singer. There is a verse in the song where he belts out “Ayay!, Ayay!, Ayay!” and it embodies the fun energy and pure enjoyment this wine has.

Vineyard
Fox Hill Vineyard CCOF, Mendocino County
Technical Data
95% Montepulciano + 5% Vermentino | ABV: 12.5%
Pairing Suggestions
Smashburgers, Watermelon, feta & mint salad
Tasting Notes
Fruit punch, orange peel and strawberry fresca

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