A corked bottle of 2025 Ayay! red wine from Broc Cellars rests on a light wood table. Its label shows thistle-like flowers. Set against vertical wooden planks—this elegant vintage is Coming Soon.
A bottle of 2025 Ayay! red wine from Broc Cellars sits on a light wooden table beside a filled glass, with a wooden wall behind. Coming soon—experience the Broc Cellars taste that&
A person in a pinkish jacket pours 2023 Ayay! by Broc Cellars into a small glass. The green, blurred background suggests an outdoor setting, adding to the elegance of this coferment experience.
A corked bottle of 2025 Ayay! red wine from Broc Cellars rests on a light wood table. Its label shows thistle-like flowers. Set against vertical wooden planks—this elegant vintage is Coming Soon.
A bottle of 2025 Ayay! red wine from Broc Cellars sits on a light wooden table beside a filled glass, with a wooden wall behind. Coming soon—experience the Broc Cellars taste that&
A person in a pinkish jacket pours 2023 Ayay! by Broc Cellars into a small glass. The green, blurred background suggests an outdoor setting, adding to the elegance of this coferment experience.

2024 Ayay!

$ 32.00
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Shipping calculated at checkout.

This wine is a fun coferment that drinks like adult Kool-Aid. It’s easy and thirst-quenching for any time you want a refreshing chilled red. Coferments are combinations of multiple grapes that ferment together. Here we have Trebbiano (white grapes from Fox Hill) that were pressed as whole clusters to ferment together with Montepulciano left as whole clusters on their stems in an open top stainless tank for a week. We then pressed the fermented wine to develop and age in concrete for 7 months. It’s fun. It’s fresh. And it will go down easy.

FUN FACT: The wine is inspired by the cover of the song “Cuccurucucu” by Franco Battiato, an Italian composer and pop singer. There is a verse where he belts out “Ayay! Ayay! Ayay! ”and it embodies the fun energy this wine has.

Vineyard
Fox Hill Vineyard
Technical Data
VARIETIES: 80% Montepulciano, 20% Trebbiano LOCATION: Fox Hill Vineyard - Mendocino FARMING PRACTICES: CCOF Certified ALCOHOL: 11%
Pairing Suggestions
Try with Korean fried chicken, spicy noodles, or salty snacks.
Tasting Notes
Fresh and crushable with notes of tart cherry, watermelon, blood orange, and bright acidity.

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